Swiss company SEO optimisation: 5 strategies to maintain your position

Swiss company SEO optimisation is relatively important for growing a company, but it is not the only one to focus on.

We have told you this several times in our articles, both when we have already talked about SEO that when we showed you the alternative growth serviceswhich are essential for the success of your company.

In addition, a specialist in ethical hacking is strongly recommended.

But let's take a closer look at Swiss company SEO optimisation.

SEO optimisation is that set of techniques aimed at increasing the visibility of a website, thus improving the ranking among the organic results of a search engine.

Organic results are the non-paid ones and the search engines are Google, Bing, Yahoo!, Search and many others.

You should know that SEO is nothing more than the acronym of Search Engine Optimisation which as we have said means 'search engine optimisation'.

It differs from Search Engine Marketing (SEM) concerning, on the other hand, placements in paid search engines, you will usually find them among the first results and displayed as an 'ad'.

When deciding to set up a website or eCommerce, it is necessary to make certain considerations as well as implement various strategies aimed at maintaining an online position.

If your enthusiasm is sky-high as soon as you decide to embark on this path, you will see that it will wane after some time, because it will not pay off as you had planned.

Remember Swiss company SEO optimisation should never be abandonedotherwise all your previous work will be lost.

That is why we want to talk to you about how you can maintain your hard-won ranking, thanks to professionals such as GROT who can help you reach it in less time than others, through the their plans.

• SEO optimisation Swiss companies no to duplicate content
• Quality content
• Use valid keywords
• Complete Meta description
• Optimise images

SEO optimisation Swiss companies no to duplicate content

In order to have a good Swiss company SEO optimisation, you first have to eliminate duplicate content.

These we can say are a bad element for your positioning.

Google appreciates and favours those sites that have the constancy to produce original content and thus are neither copied nor duplicated by third-party sites.

Remember it is crucial that you do not copy sentences or pieces of articles from other sites, because Google will notice this and will lead to your site being penalised.

Obviously, the search engine will prefer the original to yours.

This also applies when you decide to copy the description of a product equal to yours from another eCommerce.

To help you find out if you have made this mistake or simply for support in SEO optimisation Swiss companies can turn to professionals such as GROT.

Contacting them, by clicking hereyou will be able to find the solution that suits you!

Quality content

This second tip ties in with the first on SEO optimisation Swiss companies, i.e. the content must be of quality.

It is true that images are striking in communication, but they must be accompanied by quality content.

You may be wondering how to realise this quality content, the answer is very simple rely on specialists in the field such as GROT or try following these small steps that may help you.

Start writing a blog on your site and continuously publish articles, obviously with relevant keywords, but we will talk about this later.

The presence of new and continuing articles is very much liked by Googlewhich will raise your search engine rankings.

Therefore, it is very important to realise your Content Marketing Strategy effective and successful, if you are not able to do so, no problem there are specialists in this field.

One strategy you can apply when writing content is to look at your competitors. Search for them in search engines together with the keyword you want to use, that way you will know if they have already used it and in what way.

If they don't use it, then use it immediately, otherwise you should leave it alone and go for something else.

Remembering the first point, Google rewards new articles that are not repetitive and copied.

Use valid keywords

As you see for Swiss company SEO optimisation, all these strategies are linked together for the best search engine rankings.

Now in fact, as mentioned earlier, we are talking about the use of the right keywordi.e. the keyword for your site or articles.

What you need to do is essentially a study of the keywords inherent to your business and assess how much flow there is.

This is because a good keyword that has high valence but low usage will be perfect for you and will allow you to rank higher in search engines.

Obviously, this process is not so straightforward; there is in-depth study and analysis behind it, as well as continuous monitoring.

It must be said that very often one does not even have the skills to tackle this job, which is why it is good to rely on experts in the field such as GROT.

Complete Meta description

In Swiss company SEO optimisation the Meta description is very important and is often overlooked by those who are not very experienced in the field.

This description, which is usually packed into 156/160 characters, is essential for your ranking because it is what catches the user's attention and makes them click on your site or article.

In this short introductory text, we can say, there must be indispensable elements such as the keyword used in the article and a call to action, i.e. a call to action that prompts the reader to click to find out more.

Consequently, you must manage in a few lines to be captivating, interesting and strike the user to choose your article and not that of another.

Optimise images

As we said, images are also important and have a great impact on communication. Think of Instagram which started out as a social media for posting pictures.

Therefore, the images you use when presenting a product or accompanying an article must also be interesting and useful of course.

It goes without saying that they must also be consistent with what you are saying.

You cannot put a picture of a sunset if you are talking about a shoe product for example.

In addition, you should know that SEO optimisation is possible through the ALT TEXT.

What you need to do is to enter a name, often the keyword used or the description of the image. This will allow Google to score you higher for relevance and accuracy.

In conclusion, if you learn these simple strategies, you can keep your website ranking in search engines intact and continue to grow.

The important thing is to put consistency and quality into it, these will surely be rewarded.

If you feel that you cannot do it or you prefer to entrust this work to professionals such as GROTdo not hesitate to contact them by filling in the form below and together with them create your winning strategy in SEO optimisation Swiss companies!