Today we want to talk to you about backlink analysis Switzerland and how important it is for the SEO.
From SEO we have talked about it in several of our articles, although we would like to remind you that there are alternative growth services which are much more functional than this.
Swiss backlinks analysis is needed because among the most important SEO factors for search engine rankings is the type and quality of links one receives.
In order to have good SEO results, therefore, it is important to analyse them, understand where they come from and on which pages they end up.
In this article on analysing Swiss backlinks we will see:
2.The 7 Points for Conducting Backlinks Analysis Switzerland
What are backlinks for
To begin with, we will explain what backlinks are and what they are used for and then we will start with the Swiss backlinks analysis.
Backlinks are also called inbound links, incoming links, one way links or simply and inbound links.
These are nothing more than links that start from one website and point to a page on another website.
If we want to translate it, in fact, this term means 'return link' although some prefer to translate it as 'inward directed' to emphasise the effect of this.
Basically, we are talking about a web page that, for various reasons, contains within its text one or more hyperlinks to one or more pages on another site.
Google as well as other search engines consider these backlinks as 'votes' for a specific page.
Thus, thanks to these inbound links your page can increase its value in SEO.
Obviously, to do this, these backlinks must be of quality and must come from authoritative sources in line with the sector of your site.
So, remember: not quantity but quality!
Having many backlinks but of low quality will not gain you organic positions.
To better address this part on analysing Swiss backlinks, you can turn to professionals in the field such as GROTwho will know how best to analyse the situation for you.
To learn more about the their services or to contact them, just click here!
The 7 Points for Backlinks Analysis Switzerland
Now we will talk about the Swiss backlinks analysis and the seven points to do it best, after which it will have no more secrets for you.
1.Collect the main data. As we said at the beginning, it is important to know which domains bring traffic to your site. Therefore, the first phase of the Swiss backlinks analysis is based on obtaining this data in order to build an overview.
You must map exactly:
- the amount of domains with incoming links to your website
- the number of backlinks obtained
- the division between backlink follow and no follow
- the amount of unique pages of your site linked
- the identification of poor quality inbound links
2.Analysing Swiss backlinks in detail. The second process is to understand which of your pages receive the link. In fact, analysing the main target pages can help you understand which topics or features, if any, are of most interest on your site. An example of the most frequently used backlink pages is the homepage.
Another question you must ask yourself is whether the linked pages are also the most important for your business or not. If not, we suggest link earing to the page that interests you the most, in order to give it relevance on Google.
Another thing to analyse Swiss backlinks is error 404 between the linked pages. If this is the case, you must redirect these urls to functioning pages in order not to lose the value of the backlinks.
3.Examining Anchor Texts. The third step of the Swiss backlinks analysis is to understand and categorise the Anchor Texts in which your backlinks are placed. These can be Naked Url, Empy anchor or branded keywords.
Let us see them in detail:
- Branded Keywords: the portion of linked text consists of words recalling your brand name
- Naked Url: the linked text is directly a url address
- Empty: there is no anchor text. One case might be to be anchored to an image
- Money textare anchor texts that are directly linked to concepts related to your business
- Otherother cases, types of words or indications such as click here.
Each of these types can increase or penalise the value of links.
4.Check the “tag rel=nofollow'. Another operation to be performed for the Swiss backlinks analysis is to check the type of link that has been inserted. As we said before if it is follow or non-follow, this is to establish the linking quality.
Backlinks containing a rel=nofollow tag are useless for your PageRank optimisation; they neither improve nor worsen it for Google, though!
5.Check the domains. As we said, it is important in the Swiss backlinks analysis to check that these links come from qualified domains that are in line with your business. This is to achieve a good SEO result.
6. Rely on professionals. For backlink analysis Switzerland, you can turn to professionals such as GROT. They will know:
- effectively analysing a large amount of data;
- accurately classify external sites that convey incoming links by analysing their type and content;
- Identifying situations potentially detrimental to SEO performance;
- monitor the backlink profile and report results over time.
7.Examine the results. Finally, the last task of analysing Swiss backlinks is to examine the results and organise a better SEO optimisation strategy.
You can then decide to improve your weaknesses perhaps by implementing some small strategies such as:
- Eliminate or replace penalising backlinks
- Redirecting 404 error pages
- Send a reconsideration request to Google
- Planning a link building or link earning strategy
Once you are done with the Swiss backlinks analysis, you will have qualitatively superior backlinks that will lead to a better organic ranking.
To achieve this, you must have the right tools but above all the right skills to extract insights from the analysis and put them into action.
If you do not possess this knowledge, don't worry you can always turn to professionals such as GROT.
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